The Way I see it

Nice guys finish last if they think that being a good person merits them a great performance.
If they think that they deserve results because of their integrity and kindheartedness, they finish last.
The truth is, performance depends on your ability to execute, not on who you are.
The goal for nice people needs to be to realize that they are undeserving of anything other than what their hard, smart work merits them. Then, they will not only finish first, but they will become indispensable.
Because when you perform, people trust you. And when people trust you, you can influence an entire culture to become nicer.

- Rosanna Tomiuk in Nice Guys Finish Last